Level-Up Your Email Reporting
Open and click-through rates are a great way to see how subject lines, preview text, and links are stacking up. However, they provide a limited picture of your campaign’s performance. Get better campaign insights and a holistic view of customer engagement by adding these five metrics to your email reporting.
Go beyond opens and clicks →
The Gender Pay Gap in Email Marketing
Women comprise 47% of the email marketing workforce, but earn just 89 cents for every dollar men earn in the email marketing industry. We look into the factors that increase and decrease the gender pay gap.
Mind the gap →
A Guide to Animated GIFs in Email
The humble animated GIF is a great way to grab the attention of your subscribers in your emails. Learn why GIFs are a good option for email and how you can start using them today.
What the GIF →
How to Fix Blue Links in Gmail
Last month, Gmail rolled out an update in which addresses and phone numbers are automatically linked in emails and being turned blue for G Suite users. Learn why it’s happening and how you can fix blue links in your emails.
Banish the blues →
Be the First to Know:
Litmus Live 2018
Litmus Live 2017 brought together hundreds of email marketers across three different cities to learn how to become better email marketers and connect with other email geeks. Now we’re looking to 2018 and the next Litmus Live!
Be the first to know about Litmus Live 2018 and other upcoming webinars and workshops when you subscribe to the Litmus Live list.
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Relive the best “aha” moments from Litmus Live 2017:
The Email Design Podcast
Join hosts Kevin Mandeville and Jason Rodriguez as they talk about the latest news in the email design world.
Subscribe to the #EmailDesignPodcast
Sign Up for a Free Litmus Demo
New to Litmus, curious, or just need a quick refresher on how Litmus can improve your email creation process? Join our customer support team for a walk through of the Litmus Email Creative Platform.
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HAPPY HALLOWEEN
#EMAILGEEKS
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With the Litmus Email Creative Platform, get access to the most advanced email tools to enable you and your team to do their best work and drive innovation. Learn how Litmus can help you send better email today.