| The average email production cycle takes 2 weeks from start to finish, and marketers need the approval of approximately 3 people before they’re clear to send an email. Yet 46% of marketers report that they don’t use an email brief to ensure all those tasks and approvals are completed prior to sending.
Give your team access to the advanced email tools in the Litmus Email Creative Platform to enable you and your team to do their best work, drive innovation, and maximize productivity and effectiveness. | |
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“Litmus allows us to catch errors more easily, and helps us be more aware of how our emails look to our subscribers—insights we did not have before.” Sean Kennedy, Product Marketer at Zapier |
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Reduce errors and increase productivity Small mistakes can have big repercussions. Identify potential errors in your email before you send with Checklist, including incorrect links, broken images, and missing analytics tracking. | |
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“Without Litmus, our quality assurance process would easily take twice as long.” Molly Privratsky, VP of Email Operations at Trendline Interactive |
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Streamline your approval process Make Litmus fit your team’s unique review process by adding custom task assignments with Custom Checklist (available on Enterprise plans). You can even track when those to-do’s are completed—and by whom. | |
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React to changes in deliverability and audience behaviors Before you send, scan your emails across key spam filters to identify and fix issues with Spam Testing. Post-send, utilize data and insights from Email Analytics to see how your subscribers engage with your email, including mobile vs. desktop trends, and how long they spent reading your emails. | |
