Curated comScore insights for August 2017

In our inaugural Global Highlights roundup, we’ll look at which categories have shifted more heavily to mobile consumption, explore seasonality in the travel industry and investigate the worldwide ride sharing economy.

Which Global Content Categories are ‘Mobile First’? Exploring how content type influences mobile adoption for major categories around the world   Read More Who is Winning the Global Instant Messaging Battle? Facebook and WhatsApp lead mobile minutes in 12 of 13 markets, with a clear geographical divide   Read More

Is LATAM Leading the Way for the Ride Sharing Economy? Uber has achieved greater reach among mobile users in two Latin American countries than in the US   Read More Stat of the Month   Ranking of the Month Percentage of mobile users who visit the travel category   Country % Reach     UK 87%     USA 75%     Canada 74%     France 66%     Italy 63%     Spain 60%     Germany 52%     Indonesia 48%     Brazil 35%     India 34%     China 32%     Mexico 30%     Malaysia 29%     Argentina 28%     Source: comScore Mobile Metrix, June 2017

Questions for us? If you have a topic you’d like us to investigate, why not get in touch: insights@comscore.com.