| comScore today published its Top 10 Burning Issues in Digital report. The report provides our perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem. The Top 10 Burning Issues in Digital include: - Bridging the divide between TV and digital
- Advanced audience data
- Monetizing mobile
- Measuring unduplicated reach across platforms
- Cross-device marketing
- Programmatic pressure on CPMs
- Moving beyond viewability
- Filtering big botnets
- The value of attention
- Advertising attribution
Download comScore's Top 10 Burning Issues in Digital report today. Sincerely,
Andrew Lipsman
SVP, Marketing & Insights
comScore, Inc. | 
