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STAY UPTO DATE – FIFTH EDITION – AUGUST 2017
We are super excited to bring to you the monthly ad:tech Newsletter, featuring a handpicked selection of AdTech and MarTech stories and the most important Industry updates you should read this month. Subscribe to our newsletter to stay connected with the latest in digital every month! CLICK HERE |
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| INTERVIEW |
| Up Close with Neena Dasgupta, CEO and Director, ZIRCA Digital Solutions |
Gain insights into the latest trends in Content Marketing, it's application & measurement
"Traditional metrics for measuring the impact of your content marketing are no longer enough. For brands to truly measure the impact of their content marketing they need to move away from traditional reach-based media planning to a planning methodology that involves evaluating the relevance and the effectiveness of content."
To read the complete interview CLICK HERE |
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| VIDEO |
| Panel Session @ad:tech New Delhi 2017 |
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Thinking of going programmatic? Watch Indian Express, Pubmatic, Mindshare India, Woobi and Oracle Bluekai discuss the various pros and cons of the trend.
Programmatic offers definite value to the ecosystem - better Yields for Publishers and Targeted Audiences for Marketers. However, Programmatic Buying and Selling comes with own set of Challenges, both Creative and Technology based, which need to be understood before your start your programmatic journey. |
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How important is it for brands to communicate seamlessly across devices and platforms? Watch Religare, Trivago, Gionee India, TUNE, and IBM discuss the various strategies that they are using to do this.
In a Multi-Platform Multi-Device word, it is extremely important for brands to use Data Efficiently, and capture the customer's Attention in a productive manner. Connecting the Dots from mobile to desktop, through multiple advertising platforms, brands today are focussed on bringing the Seamless Stories to their Customers Across Devices. |
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| POINT OF VIEW |
| POV's on Trending Topics from industry experts |
With ecommerce companies becoming stronger in terms of reach, data and consumer intent, do you see them shaping up as the next big media platforms in India?
Ecommerce companies are growing continuously in terms of user base and time spent. Add to that the rich data they collect, such as, consumer demographics, geographical location, psychographic intelligence, and above all purchase intent. It is probably much easier for an ecommerce company to pin point the consumer's position in a sales funnel, compared to other media giants in the market. Let's hear from the experts to see if manufacturers will see more value in advertising through ecommerce platforms vs. the media giants that they are currently reliant on. Read the POVs by –
• Taranjeet Kaur, India Media Lead, Reckitt Benckiser
• Hitesh Malhotra, CMO, Nykaa.com
• Advit Sahdev, Head of Marketing, Infibeam Inc.
• Neel Pandya, Head Of Media, L'Oréal
• Neeraj Singhal, VP–Business Development, Zeotap
To read the POV's CLICK HERE |
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| TRENDING THIS MONTH |
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A compilation of interesting point of views and articles that explore the why and how around some exciting & trending topics
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Shiny object syndrome: why marketers can�t forget people when making big data decisions – The Drum
The state of mobile programmatic in 5 charts – DIGIDAY
LinkedIn begins native video support to increase social engagement – Mobile Marketing Magazine
3 Technologies To Make 'Digital India' Dream Come True – CXO Today
GroupM debuts global viewability standards backed by Unilever, Volvo and Subway – The Drum
The Youth of Today: What clicks with Gen Z? – Mediavataar
Here�s What You Need to Know About Voice AI, the Next Frontier of Brand Marketing – Adweek
8 Technologies and Platforms Every Forward-Thinking Marketer Needs to Know – Adweek
Google Shortlists Five Agencies from India for 2017 Premier Partner Awards – AdAge India
Does branded content drive brand lift? New research takes an in-depth look – Marketingland
5 Asian Trends for 2017 – Trend Watching
Why Indian entertainment firms are vulnerable and easy prey for hackers – Brand Equity |
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| CHECK OUT A DAY AT MMS NEW DELHI 2017 |
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Click on the video to find out about our next event - MMS New Delhi 2017
Modern Marketing Summit is the quintessential thought leadership forum for brands, agencies and mobile leaders to network and gain insights on all things mobile marketing. MMS India provides a powerful introduction to the region with over 350 of India�s top Brands, Agencies, Publishers and Mobile Innovators in attendance, the 2017 edition is set to showcase the best in class mobile work from different perspectives. View our official showreel from 2016! Click here to register. Early bird pricing available till 25th Sept'17. |
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